The Creative Agency

We are an independent branding studio and creative business partner for clients who are ready for extraordinary solutions. To deliver such solutions we dig deep into a brand’s essence and values, clearly understand them, and then inject them into the design.

This is the surest way to move beyond design for design’s sake and give consumers a brand that is both undeniably relevant and incredibly engaging. Sure, it’s also a process by which we’ve been competing with world’s leading brands.

The appreciation of our works and offer credibility that comes from peer recognition, they are ultimately a means to acquiring ever more difficult challenges. And that is ultimately what get’s us up in the morning: the thrill of working with clients to try and tackle increasingly challenging branding problems that then lead to successful businesses for clients. Intrigued?

The Production House

Smoking Dog Entertainment is a progressive company offering world-class production services to a vast and growing industry. We specialize in line production of TV Commercials and Photography Campaigns. To put it simply, our team of skilled and motivated professionals will partner with you to bring your creativity to life in an efficient, innovative and cost-effective manner.

We are committed to delivering exceptional service at every step of the way; service that is marked by quality, transparency, efficiency, flexibility and reliability. We help you maximize your creative potential and freedom by offering you the most competitive quotes to match your every need.

Karl Master

Chairman & Managing Director

Our founder, Karl Master, brings with him a wealth of knowledge, business expertise and creative acumen established by years of well-rounded professional experience. Smoking Dog Entertainment Pvt. Ltd. was conceived by him with a vision to help give creativity a larger-than-life canvas. His statement and belief - “We’re not just line producers. We’re a bunch of motivated people who are passionate about breathing life into great ideas.”

Backed by a talented team that echoes his core values and mission, Karl is focused on providing every client with a customized experience that will bring added value to their project. He has his sights set on fostering growth, with a mission to provide clients across the globe with cuttingedge and superior end-to-end production services.

“Properly practiced creativity can make one ad do the work of ten.” - William Bernbach

Karl R Dalal

Executive Director

Creativity has no boundaries. A mantra worshiped by Karl. Professionally qualified as a Fashion Designer & Illustrator, he has a vast experience in the industry that spans for more than two decades. His creative talent and a keen acumen towards change made him evolve as a fine talent hub. From concepts to creation, he has been an instrumental part in conceptualising, creating and executing some very key Brand Campaigns.

Started his carrier by working with one of India’s biggest Fashion names ( Anna Singh ) and then went on to be a part of many Corporate giants and Brands ( Bombay Dyeing, Zodiac, Leena Denims, Siyaram’s ). Has also consulted various Brands mainly in the Fashion trade on Creative & Strategic Planning. An inclination from being a designer by profession to playing an active role in adverting came from his passion for creativity. Some of his product creations and contributions have been recognised by the industrial bodies. A Designer, Stylist, Product specialist, Strategic thinker, Innovator, a sum of all this and much more.

Sachiin Shettyy

Creative Head (Films)

Having spent more than a Decade in the Media industry, Sachiin Shettyy started his crusade by heading India’s first Pre-Production Specialized Studio “. He has Creatively Directed and headed end to end pre-production, production and Post Production across all platforms be it Animation (2D & 3D), Live Action (Full Length Features, Ad Films, Short Films), Motion Comics etc.

He has the fortune of working for 3 Times Emmy Award Winning Producer (Lux Vide – Rome). His recent commercial work can also be seen in Bollywood’s recent Block Buster “KAABIL” starring Hrithik Roshan and Yami Gautam in which he is credited as Director of Animation. He is also a certified writer by the Film Writers Association with an IP on his name. He is currently Directing a full length Bollywood Feature titled “MAQAM”.

Shantanu Sheorey

Chief Talent Officer / Group Mentor

Shantanu Sheorey best known for his strong visual style, he has been instrumental in creating some of the best remembered campaigns for over three decades.

Whether it was the original ‘Taste the Thunder’ campaign with Salman Khan, or ‘Only Vimal’ with Viv Richards, Ravi Shastri and Allan Border, or the famous ‘Garden Vareli’ saree campaigns - first with Madhu Sapre and then with Aishwarya Rai, and more recently the ‘Dabangg 2’ movie posters, all of these have a stamp of his visual mastery.


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